Design Thinking
Using Design Thinking to build products and bring them to market. Why startups should use a Designer's approach and toolkit to build their product, generate traction and approach investors.
Wicked problems
Creating and marketing innovative products is known as a “wicked problem”: a challenge that involves multiple, interlinked factors, diverse solutions and fuzzy success metrics. Approaching these problems with a designer’s mindset - known as Design Thinking - is a fun and effective method of tackling these problems.
Design Thinking
Design Thinking is based on principles of people-centricity, visual communication, collaboration and iteration. These principles are put to work in a circular process that includes understanding your audience, framing the problem, ideating solutions, creating and finally testing prototypes. Understanding this process will help you unleash your creativity and develop your value proposition faster.
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Send us your idea
It all starts by saying hello. Sending us an overview of your idea, company and founders and we will come back to you with feedback and next steps. We welcome ideas from early-stages to maturing companies that need a hand to reach the potential.
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